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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
A paper-based illustration representing Kano Model with its core stages and visible working result.
Product Discovery
Kano Model
Paper illustration of Lean UX Canvas with its method-specific working model.
UX Design
Lean UX Canvas
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight.The Lean UX Canvas helps clarify user behavior, touchpoints, and concept decisions. It makes assumptions and desired outcomes visible and captures the result as a completed canvas, hypothesis list, and first experiment.
Complexitysame
MediumMediumMediumMedium
Timedifferent
1-3 Wochen30-60 min je Interview1-2 Tage2-3 h
Participantsdifferent
5-12 Interviews5-12 Interviews10-503-8
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListInterview Notes, Opportunity Themes, Customer QuotesKano Matrix, Feature Classes, Priority ThemesCompleted Lean UX Canvas, Hypothesis list, First experiment
Tagsno overlap
CustomerOutcomesNeeds
DiscoveryInterviewsOpportunityCustomer
SatisfactionPrioritizationCustomer
CanvasHypothesisOutcomesDiscovery
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