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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
A paper-based illustration representing Event Modeling with its core stages and visible working result.
Knowledge Modeling
Event Modeling
Paper illustration of Opportunity Scoring with its method-specific working model.
Product Discovery
Opportunity Scoring
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.Event Modeling connects business workflows with commands, events, and views into one coherent mental model. It helps design behavior, UI, and technical slices from the same underlying logic.When opportunities need ranking by their effect, it makes importance and satisfaction directly comparable. It separates problem, assumption, solution, and evidence. The result is captured as an opportunity-score table and top outcomes.
Complexitysame
MediumMediumMediumMedium
Timedifferent
1-3 Wochen30-60 min je Interview2-6 h60-120 min
Participantsdifferent
5-12 Interviews5-12 Interviews2-83-6
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListInterview Notes, Opportunity Themes, Customer QuotesEvent Model, UI Flow, Commands, Read ModelsOpportunity Score Table, Top Outcomes
Tagsno overlap
CustomerOutcomesNeeds
DiscoveryInterviewsOpportunityCustomer
EventsBlueprintDomain-Driven DesignBehavior
PrioritizationDiscoveryOutcomesNeeds
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