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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Paper illustration of Dual Track Agile with its method-specific working model.
Product Discovery
Dual-Track Agile
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.When uncertainty and delivery run in parallel, it separates learning work from implementation while keeping both connected. It prevents unvalidated ideas from falling directly into the delivery stream.When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.
Complexitysame
MediumMediumMediumMedium
Timedifferent
1-3 Wochen30-60 min je InterviewLaufend, Wochen bis Monate30-60 min je Interview
Participantsdifferent
5-12 Interviews5-12 Interviews4-105-12 Interviews
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListInterview Notes, Opportunity Themes, Customer QuotesDiscovery Backlog, Delivery Backlog, Experiment-Ergebnisse, Validierte StoriesProblem Evidence, Risk Notes, Customer Segments
Tagsno overlap
CustomerOutcomesNeeds
DiscoveryInterviewsOpportunityCustomer
AgileDiscoveryDelivery
DiscoveryInterviewsValidation
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