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| Criterion | ![]() Product Discovery Jobs to Be Done | ![]() Product Discovery Opportunity Interview | ![]() Decision Making Assumption Surfacing | ![]() Product Discovery Assumption Mapping |
|---|---|---|---|---|
Purposedifferent | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitydifferent | Medium | Medium | Low | Medium |
Timedifferent | 1-3 Wochen | 30-60 min je Interview | 45-90 min | 45-60 min |
Participantsdifferent | 5-12 Interviews | 5-12 Interviews | 2-8 | 2-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Job Stories, Outcome Statements, Opportunity List | Interview Notes, Opportunity Themes, Customer Quotes | Assumption List, Critical Assumptions, Learning Plan | Assumption map, Test backlog, Risk ranking |
Tagsno overlap | CustomerOutcomesNeeds | DiscoveryInterviewsOpportunityCustomer | AssumptionsRiskDecisionDiscovery | AssumptionsRiskExperimentsValidation |



