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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration for Open Space Technology.
Facilitation
Open Space Technology
Independent contributions form an ordered group priority list.
Facilitation
Nominal Group Technique
Paper illustration for 1-2-4-All.
Facilitation
1-2-4-All
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When a complex topic does not yet have a fitting agenda, Open Space Technology hands topic ownership back to the participants. The format suits questions that only move forward when real interest determines the order.When loud voices could dominate a round, Nominal Group Technique protects individual thinking time from group effects. It collects ideas separately first and only then enables shared weighting.When many people in a group too rarely get to speak, 1-2-4-All distributes thinking time more fairly. The format builds participation step by step and makes quiet or still-unformed thoughts usable faster.
Complexitydifferent
MediumHighMediumLow
Timedifferent
1-3 Wochen0.5-2 Tage60-120 min10-20 min
Participantsdifferent
5-12 Interviews20-500+5-124-100+
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListSession Marketplace, Proceedings, Action TopicsRanked Ideas, Clarified Options, Group PriorityIdea List, Shared Insights, Emergent Themes
Tagsno overlap
CustomerOutcomesNeeds
FacilitationLarge groupAutonomy
FacilitationPrioritizationVotingInclusion
FacilitationInclusionIdeation
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