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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration of MVP Test Matrix with a method-specific labelled workspace.
Product Discovery
MVP Test Matrix
Paper illustration of Lean UX Canvas with its method-specific working model.
UX Design
Lean UX Canvas
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan.The Lean UX Canvas helps clarify user behavior, touchpoints, and concept decisions. It makes assumptions and desired outcomes visible and captures the result as a completed canvas, hypothesis list, and first experiment.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.
Complexitysame
MediumMediumMediumMedium
Timedifferent
1-3 Wochen45-75 min2-3 h1-5 Tage
Participantsdifferent
5-12 Interviews2-83-8Nutzertraffic
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncAsync
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListTest Matrix, Test PlanCompleted Lean UX Canvas, Hypothesis list, First experimentClick Data, Interest Signal, Learning Decision
Tagsno overlap
CustomerOutcomesNeeds
ExperimentsValidationDiscoveryOptions
CanvasHypothesisOutcomesDiscovery
ValidationExperimentsDemandDiscovery
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