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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration of the Lotus Blossom working structure.
Innovation
Lotus Blossom
Paper illustration for Reverse Brainstorming
Innovation
Reverse Brainstorming
Paper illustration of Design Charrette with its method-specific working model.
Innovation
Design Charrette
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When a central question feels too large, the method breaks it into neighboring topic fields with their own depth of ideation. It holds structure and openness at the same time, so adjacent perspectives don't get lost. This grows an idea space out of a core problem.For persistent errors or blockages, the method shifts the view to the opposite of the desired effect. It exposes the mechanics of failure and makes hidden causes easier to grasp. This makes improvement more concrete and the problem clearer.In a tightly timed design process with many participants, the method pools several lines of thinking in a short time. It brings parallel design energy without letting the discussion tip into endless coordination. This quickly produces solid directions for architecture or space.
Complexitydifferent
MediumLowLowMedium
Timedifferent
1-3 Wochen45-90 min30-60 minHalber Tag bis mehrere Tage
Participantsdifferent
5-12 Interviews3-103-1210-50
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListLotus Diagram, Idea Themes, ShortlistReverse Ideas, Risk Themes, Solution IdeasSketches and Concepts, Consolidated Solution Sketch, Prioritized Direction
Tagsno overlap
CustomerOutcomesNeeds
BrainstormingIdeationCreativityDivergenceWorkshop
BrainstormingIdeationCreativityRisk
BrainstormingWorkshopCollaborationIdeation
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