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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Paper illustration of Opportunity Scoring with its method-specific working model.
Product Discovery
Opportunity Scoring
Paper illustration of MVP Test Matrix with a method-specific labelled workspace.
Product Discovery
MVP Test Matrix
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible.When opportunities need ranking by their effect, it makes importance and satisfaction directly comparable. It separates problem, assumption, solution, and evidence. The result is captured as an opportunity-score table and top outcomes.When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan.
Complexitydifferent
MediumLowMediumMedium
Timedifferent
1-3 Wochen25-40 min60-120 min45-75 min
Participantsdifferent
5-12 Interviews1-53-62-8
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListLearning Card with evidence and next actionOpportunity Score Table, Top OutcomesTest Matrix, Test Plan
Tagsno overlap
CustomerOutcomesNeeds
ExperimentsValidationDiscoveryLearning
PrioritizationDiscoveryOutcomesNeeds
ExperimentsValidationDiscoveryOptions
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