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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration of Lean Startup with its method-specific working model.
Innovation
Lean Startup
Paper illustration of Pretotyping with its method-specific working model.
Product Discovery
Pretotyping
Paper illustration of a Lean Canvas with nine fields, notes, and one highlighted learning risk.
Product Strategy
Lean Canvas
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight.Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data.When an early product bet still has too many open points, it brings target group, problem, and assumptions into a single view. It condenses the idea so core risks become nameable.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
1-3 WochenWochen bis Monate je LernzyklusStunden bis wenige Tage45-90 min
Participantsdifferent
5-12 Interviews2-81-41-6
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListHypothesis list, MVPs, Learning reports, Pivot or persevere decisionPretotyping sketch, Test setup, Conversion data, Go or no-go decisionLean Canvas, Core Assumptions, Experiment Backlog
Tagsno overlap
CustomerOutcomesNeeds
LeanStartupValidationMVP
ValidationDemandMVP
StartupLeanAssumptionsBusiness model
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