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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration for Knowledge Mapping.
Knowledge Modeling
Knowledge Mapping
A paper-based illustration representing Kano Model with its core stages and visible working result.
Product Discovery
Kano Model
Paper illustration for ABC Analysis
Operations
ABC Analysis
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.Knowledge Mapping makes knowledge, gaps, and transfer paths visible across a field. It fits when expertise should not just exist but also be findable and transferable.When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight.With many similar objects of differing economic significance, the method prioritizes effort by effect. It separates what needs regular steering from what rarely needs attention.
Complexitydifferent
MediumMediumMediumLow
Timedifferent
1-3 Wochen1-3 h1-2 Tage30-60 min
Participantsdifferent
5-12 Interviews3-1210-501-5
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncAsync
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListKnowledge Map, Critical Knowledge Areas, Transfer PlanKano Matrix, Feature Classes, Priority ThemesABC Classification, Focus Rules, Control List
Tagsno overlap
CustomerOutcomesNeeds
KnowledgeMappingRisk
SatisfactionPrioritizationCustomer
PrioritizationOperationsPortfolio
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