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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
A paper-based illustration representing Kano Model with its core stages and visible working result.
Product Discovery
Kano Model
Process Mapping method illustration showing its working structure
Operations
Process Mapping
Paper illustration of a review with planned work, actual event sequence, comparison, and assigned improvement actions.
Operations
After-Action Review
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight.With a confusing workflow that has many handoffs, the method makes the actual process visible. It shows where work is passed on, delayed, or duplicated, so improvement targets the right spots.After missions or project phases with unclear outcomes, the method makes visible what actually happened and what can be learned from it. It separates course, effect, and causes so experience turns into solid improvement.
Complexitydifferent
MediumMediumMediumLow
Timedifferent
1-3 Wochen1-2 Tage1-3 h20-45 min
Participantsdifferent
5-12 Interviews10-503-103-12
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListKano Matrix, Feature Classes, Priority ThemesProcess Map, Handoff List, Improvement BacklogLessons learned, Action items, Event summary
Tagsno overlap
CustomerOutcomesNeeds
SatisfactionPrioritizationCustomer
ProcessOperationsImprovement
LearningOperationsImprovement
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