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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
A paper-based illustration representing Kano Model with its core stages and visible working result.
Product Discovery
Kano Model
Paper illustration of a MoSCoW board with four columns and a visible release boundary.
Delivery
MoSCoW
Paper illustration of Cost of Delay with its method-specific working model.
Delivery
Cost of Delay
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight.When a release carries too many demands and priorities are only ever negotiated, MoSCoW creates clear boundaries for the next cut. Must, Should, Could, and Won't make commitment, room for maneuver, and trade-off logic visible to everyone involved.Helps clarify scope, order, and delivery flow in concrete terms. It makes work, constraints, and sequence manageable. The result is captured as a Cost of Delay table and prioritization sequence.
Complexitydifferent
MediumMediumLowHigh
Timedifferent
1-3 Wochen1-2 Tage30-90 min90-180 min
Participantsdifferent
5-12 Interviews10-503-123-8
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListKano Matrix, Feature Classes, Priority ThemesPrioritized Backlog, Release Scope, Tradeoff NotesCoD Table, Prioritization Sequence
Tagsno overlap
CustomerOutcomesNeeds
SatisfactionPrioritizationCustomer
PrioritizationScopeDecision
PrioritizationDeliveryEconomicsDecision
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