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| Criterion | ![]() Product Discovery Jobs to Be Done | ![]() Product Discovery Kano Model | ![]() Delivery Cost of Delay | ![]() Delivery MoSCoW |
|---|---|---|---|---|
Purposedifferent | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight. | Helps clarify scope, order, and delivery flow in concrete terms. It makes work, constraints, and sequence manageable. The result is captured as a Cost of Delay table and prioritization sequence. | When a release carries too many demands and priorities are only ever negotiated, MoSCoW creates clear boundaries for the next cut. Must, Should, Could, and Won't make commitment, room for maneuver, and trade-off logic visible to everyone involved. |
Complexitydifferent | Medium | Medium | High | Low |
Timedifferent | 1-3 Wochen | 1-2 Tage | 90-180 min | 30-90 min |
Participantsdifferent | 5-12 Interviews | 10-50 | 3-8 | 3-12 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Job Stories, Outcome Statements, Opportunity List | Kano Matrix, Feature Classes, Priority Themes | CoD Table, Prioritization Sequence | Prioritized Backlog, Release Scope, Tradeoff Notes |
Tagsno overlap | CustomerOutcomesNeeds | SatisfactionPrioritizationCustomer | PrioritizationDeliveryEconomicsDecision | PrioritizationScopeDecision |



