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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
A paper-based illustration representing Kano Model with its core stages and visible working result.
Product Discovery
Kano Model
Paper illustration for Bucket System.
Agile
Bucket System
Paper illustration for Affinity Estimation.
Agile
Affinity Estimation
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight.When a large batch of work needs a fast, rough estimate, it sorts items into predefined size buckets. It sorts work by value, risk, and delivery ability. The result is captured as a Bucketed Backlog, Relative Estimates, and Split Candidates.When many tasks need to be classified quickly, it sorts them by perceived effort and similarity. It reduces the effort of fine-grained estimation for large volumes.
Complexitysame
MediumMediumMediumMedium
Timedifferent
1-3 Wochen1-2 Tage30-90 min30-90 min
Participantsdifferent
5-12 Interviews10-503-123-12
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListKano Matrix, Feature Classes, Priority ThemesBucketed Backlog, Relative Estimates, Split CandidatesAffinity Size Map, Grouped Estimates, Unclear Items
Tagsno overlap
CustomerOutcomesNeeds
SatisfactionPrioritizationCustomer
EstimationBacklogRelative sizing
EstimationBacklogRelative sizing
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