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| Criterion |  Product Discovery Jobs to Be Done |  Product Discovery Kano Model |  Facilitation 1-2-4-All |  Facilitation Nominal Group Technique |
|---|---|---|---|---|
Purposedifferent | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight. | When many people in a group too rarely get to speak, 1-2-4-All distributes thinking time more fairly. The format builds participation step by step and makes quiet or still-unformed thoughts usable faster. | When loud voices could dominate a round, Nominal Group Technique protects individual thinking time from group effects. It collects ideas separately first and only then enables shared weighting. |
Complexitydifferent | Medium | Medium | Low | Medium |
Timedifferent | 1-3 Wochen | 1-2 Tage | 10-20 min | 60-120 min |
Participantsdifferent | 5-12 Interviews | 10-50 | 4-100+ | 5-12 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop |
Outputdifferent | Job Stories, Outcome Statements, Opportunity List | Kano Matrix, Feature Classes, Priority Themes | Idea List, Shared Insights, Emergent Themes | Ranked Ideas, Clarified Options, Group Priority |
Tagsno overlap | CustomerOutcomesNeeds | SatisfactionPrioritizationCustomer | FacilitationInclusionIdeation | FacilitationPrioritizationVotingInclusion |