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| Criterion |  Product Discovery Jobs to Be Done |  UX Research Customer Journey Mapping |  Product Discovery Kano Model |  Operations ABC Analysis |
|---|---|---|---|---|
Purposedifferent | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight. | With many similar objects of differing economic significance, the method prioritizes effort by effect. It separates what needs regular steering from what rarely needs attention. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 1-3 Wochen | 2-4 h | 1-2 Tage | 30-60 min |
Participantsdifferent | 5-12 Interviews | 4-10 | 10-50 | 1-5 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Async |
Outputdifferent | Job Stories, Outcome Statements, Opportunity List | Journey Map, Pain-point List, Opportunity Backlog | Kano Matrix, Feature Classes, Priority Themes | ABC Classification, Focus Rules, Control List |
Tagsno overlap | CustomerOutcomesNeeds | JourneyServiceService design | SatisfactionPrioritizationCustomer | PrioritizationOperationsPortfolio |