View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  Product Discovery Jobs to Be Done |  UX Research Customer Journey Mapping |  Operations Gemba Walk |  UX Design Customer Journey Canvas |
|---|---|---|---|---|
Purposedifferent | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When there is uncertainty about the real course of a process, the method brings observation to the place where work happens. It combines perception, follow-up questions, and process knowledge so decisions rest on actual workflows instead of assumptions. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. |
Complexitydifferent | Medium | Medium | Low | Medium |
Timedifferent | 1-3 Wochen | 2-4 h | 30-120 min | 1-3 h |
Participantsdifferent | 5-12 Interviews | 4-10 | 2-6 | 3-10 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop |
Outputdifferent | Job Stories, Outcome Statements, Opportunity List | Journey Map, Pain-point List, Opportunity Backlog | Observation Notes, Improvement Ideas | Customer Journey Canvas, Pain Points, Experience Opportunities |
Tagsno overlap | CustomerOutcomesNeeds | JourneyServiceService design | LeanObservationProcessOperations | JourneyCustomerService designCanvas |