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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper session grid with two time blocks, three rooms, colored session cards and an open topic pool.
Facilitation
Barcamp
Paper illustration for Open Space Technology.
Facilitation
Open Space Technology
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When many people can contribute knowledge and the flow should stay open, Barcamp provides a framework for self-organized sessions. The format channels energy without defining the content too narrowly in advance.When a complex topic does not yet have a fitting agenda, Open Space Technology hands topic ownership back to the participants. The format suits questions that only move forward when real interest determines the order.
Complexitydifferent
MediumMediumMediumHigh
Timedifferent
1-3 Wochen2-4 hHalber Tag bis 2 Tage0.5-2 Tage
Participantsdifferent
5-12 Interviews4-1015-20020-500+
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListJourney Map, Pain-point List, Opportunity BacklogSession Board, Session Notes, Community LearningsSession Marketplace, Proceedings, Action Topics
Tagsno overlap
CustomerOutcomesNeeds
JourneyServiceService design
FacilitationLarge groupLearning
FacilitationLarge groupAutonomy
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