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| Criterion |  Product Discovery Jobs to Be Done |  UX Research Customer Journey Mapping |  Facilitation Alignment Mapping |  UX Design Customer Journey Canvas |
|---|---|---|---|---|
Purposedifferent | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 1-3 Wochen | 2-4 h | 1-2 h | 1-3 h |
Participantsdifferent | 5-12 Interviews | 4-10 | 4-12 | 3-10 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop |
Outputdifferent | Job Stories, Outcome Statements, Opportunity List | Journey Map, Pain-point List, Opportunity Backlog | Alignment Map, Open Issues, Decision Questions | Customer Journey Canvas, Pain Points, Experience Opportunities |
Tagsno overlap | CustomerOutcomesNeeds | JourneyServiceService design | AlignmentStakeholdersStrategyFacilitation | JourneyCustomerService designCanvas |