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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration for Ivy Lee Method
Operations
Ivy Lee Method
A paper-based illustration representing Kano Model with its core stages and visible working result.
Product Discovery
Kano Model
Paper illustration for Eat the Frog
Operations
Eat the Frog
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.With a restless workday full of too many open items, the method creates radical simplicity. It directs attention to a short sequence instead of a broad, still-open field.When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight.The method protects energy and attention for the task that creates the largest progress and is often postponed.
Complexitydifferent
MediumLowMediumLow
Timedifferent
1-3 Wochen5-10 min daily1-2 Tage15-90 min daily
Participantsdifferent
5-12 Interviews110-501
Formatdifferent
Workshop + asyncAsyncWorkshop + asyncAsync
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListDaily Priority List, Completion NotesKano Matrix, Feature Classes, Priority ThemesPriority Task, Completion Note, Daily Focus
Tagsno overlap
CustomerOutcomesNeeds
PrioritizationProductivityExecution
SatisfactionPrioritizationCustomer
PrioritizationProductivityFocusExecution
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