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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration for Diary Study.
UX Research
Diary Study
Paper illustration of Opportunity Scoring with its method-specific working model.
Product Discovery
Opportunity Scoring
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory.When opportunities need ranking by their effect, it makes importance and satisfaction directly comparable. It separates problem, assumption, solution, and evidence. The result is captured as an opportunity-score table and top outcomes.
Complexitysame
MediumMediumMediumMedium
Timedifferent
1-3 Wochen45-90 min1-4 Wochen60-120 min
Participantsdifferent
5-12 Interviews3-85-203-6
Formatdifferent
Workshop + asyncWorkshopAsyncWorkshop + async
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListImpact Map, Outcome Hypotheses, Delivery OptionsDiary Entries, Longitudinal Patterns, Experience TimelineOpportunity Score Table, Top Outcomes
Tagsno overlap
CustomerOutcomesNeeds
OutcomesStrategyBehaviorPlanning
UX researchTrackingBehavior
PrioritizationDiscoveryOutcomesNeeds
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