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| Criterion |  Product Discovery Jobs to Be Done |  Knowledge Modeling IBIS |  Decision Making Argument Mapping |  Knowledge Modeling Concept Mapping |
|---|---|---|---|---|
Purposedifferent | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | IBIS structures thinking about complex questions as a sequence of issues, ideas, and arguments. The method keeps discussions open without forcing them into premature consensus. | When statements, evidence, and counterarguments get mixed up, a debate quickly loses its structure. Argument Mapping breaks a thesis down into its reasoning and makes visible what it really rests on. | Concept Mapping arranges terms and relationships in a network that makes subject-matter connections tangible. It fits when a topic needs to be understood structurally rather than linearly. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 1-3 Wochen | 1-3 h | 1-3 h | 1-2 h |
Participantsdifferent | 5-12 Interviews | 2-8 | 1-8 | 1-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Job Stories, Outcome Statements, Opportunity List | Issue Map, Positions, Argument Notes | Argument Map, Evidence Gaps, Decision Rationale | Concept Map, Relationship Labels, Knowledge Gaps |
Tagsno overlap | CustomerOutcomesNeeds | RationaleKnowledgeDecision | SensemakingDecisionRationale | KnowledgeConceptsMappingSensemaking |