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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration of HEART Framework with its method-specific working model.
UX Research
HEART Framework
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper scorecard with four perspectives, connected objective cards and columns for measures, targets and initiatives.
Business Strategy
Balanced Scorecard
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures.
Complexitydifferent
MediumMediumMediumHigh
Timedifferent
1-3 Wochen120 min initial, dann laufend45-90 minHalber Tag bis mehrere Wochen
Participantsdifferent
5-12 Interviews3-63-84-12
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListHEART-GSM Table, DashboardImpact Map, Outcome Hypotheses, Delivery OptionsBalanced Scorecard, Strategic Measures, Initiative Map
Tagsno overlap
CustomerOutcomesNeeds
MetricsUX researchMeasurementSatisfaction
OutcomesStrategyBehaviorPlanning
StrategyMetricsExecution
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