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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper notes move from an inbox to action, project and calendar collections.
Operations
Getting Things Done
Paper illustration for Weekly Review.
Operations
Weekly Review
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.With many open commitments and ideas in daily life, a reliable external storage system emerges. The method relieves the mind so priority and context don't have to compete in memory.In a week with many open loops, the method creates distance from operational noise. It organizes commitments, calendar, and projects so the next week becomes workable.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
1-3 Wochen1-2 h Setup, laufend30-60 min45-90 min
Participantsdifferent
5-12 Interviews113-8
Formatdifferent
Workshop + asyncAsyncAsyncWorkshop
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListAction Lists, Project List, Review RoutineUpdated Task System, Weekly Focus, Next ActionsImpact Map, Outcome Hypotheses, Delivery Options
Tagsno overlap
CustomerOutcomesNeeds
ProductivityPlanningTasksExecution
ProductivityExecutionPlanning
OutcomesStrategyBehaviorPlanning
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