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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper notes move from an inbox to action, project and calendar collections.
Operations
Getting Things Done
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper scorecard with four perspectives, connected objective cards and columns for measures, targets and initiatives.
Business Strategy
Balanced Scorecard
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.With many open commitments and ideas in daily life, a reliable external storage system emerges. The method relieves the mind so priority and context don't have to compete in memory.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures.
Complexitydifferent
MediumMediumMediumHigh
Timedifferent
1-3 Wochen1-2 h Setup, laufend45-90 minHalber Tag bis mehrere Wochen
Participantsdifferent
5-12 Interviews13-84-12
Formatdifferent
Workshop + asyncAsyncWorkshopWorkshop + async
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListAction Lists, Project List, Review RoutineImpact Map, Outcome Hypotheses, Delivery OptionsBalanced Scorecard, Strategic Measures, Initiative Map
Tagsno overlap
CustomerOutcomesNeeds
ProductivityPlanningTasksExecution
OutcomesStrategyBehaviorPlanning
StrategyMetricsExecution
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