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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Gemba Walk workspace showing the question, observations, and next decision.
Operations
Gemba Walk
A paper-based illustration representing Kano Model with its core stages and visible working result.
Product Discovery
Kano Model
A3 Problem-Solving workspace showing the question, observations, and next decision.
Operations
A3 Problem Solving
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When there is uncertainty about the real course of a process, the method brings observation to the place where work happens. It combines perception, follow-up questions, and process knowledge so decisions rest on actual workflows instead of assumptions.When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight.For a complex deviation with several people involved, the method bundles problem, analysis, and decision onto one page. It creates a shared working space where causes, countermeasures, and follow-up fit together.
Complexitydifferent
MediumLowMediumMedium
Timedifferent
1-3 Wochen30-120 min1-2 Tage45-90 min
Participantsdifferent
5-12 Interviews2-610-502-5
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListObservation Notes, Improvement IdeasKano Matrix, Feature Classes, Priority ThemesA3 Report, Action Plan, Root Cause Analysis
Tagsno overlap
CustomerOutcomesNeeds
LeanObservationProcessOperations
SatisfactionPrioritizationCustomer
LeanProblem solvingCoachingOperations
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