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| Criterion |  Product Discovery Jobs to Be Done |  Operations Gemba Walk |  UX Research Customer Journey Mapping |  Operations Kaizen Event |
|---|---|---|---|---|
Purposedifferent | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When there is uncertainty about the real course of a process, the method brings observation to the place where work happens. It combines perception, follow-up questions, and process knowledge so decisions rest on actual workflows instead of assumptions. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | For a tightly scoped process segment with noticeable waste, the method bundles shared energy for change. It suits situations that call for fast learning loops and visible adjustments. |
Complexitydifferent | Medium | Low | Medium | Medium |
Timedifferent | 1-3 Wochen | 30-120 min | 2-4 h | 0.5-5 Tage |
Participantsdifferent | 5-12 Interviews | 2-6 | 4-10 | 4-10 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop |
Outputdifferent | Job Stories, Outcome Statements, Opportunity List | Observation Notes, Improvement Ideas | Journey Map, Pain-point List, Opportunity Backlog | Kaizen Charter, Waste List, Improvement Experiments, Standard Work Update |
Tagsno overlap | CustomerOutcomesNeeds | LeanObservationProcessOperations | JourneyServiceService design | LeanContinuous improvementOperations |