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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Gemba Walk workspace showing the question, observations, and next decision.
Operations
Gemba Walk
Paper illustration of the Consensus Workshop working structure.
Facilitation
Consensus Workshop
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When there is uncertainty about the real course of a process, the method brings observation to the place where work happens. It combines perception, follow-up questions, and process knowledge so decisions rest on actual workflows instead of assumptions.When a group needs a solid decision without outvoting individual factions, a Consensus Workshop creates a negotiable common ground. It makes agreement, reservations, and open tensions discussable at the same time.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.
Complexitydifferent
MediumLowMediumMedium
Timedifferent
1-3 Wochen30-120 min1-3 h1-2 h
Participantsdifferent
5-12 Interviews2-65-304-12
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListObservation Notes, Improvement IdeasConsensus Clusters, Theme Titles, Priority AreasAlignment Map, Open Issues, Decision Questions
Tagsno overlap
CustomerOutcomesNeeds
LeanObservationProcessOperations
FacilitationConsensusWorkshopAlignment
AlignmentStakeholdersStrategyFacilitation
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