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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Gemba Walk workspace showing the question, observations, and next decision.
Operations
Gemba Walk
Paper illustration for ALPEN Method
Operations
ALPEN Method
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When there is uncertainty about the real course of a process, the method brings observation to the place where work happens. It combines perception, follow-up questions, and process knowledge so decisions rest on actual workflows instead of assumptions.With an overloaded day full of too many tasks, a realistic picture of the day emerges. The method connects estimating, deciding, and buffer thinking so planning fits available energy and time.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.
Complexitydifferent
MediumLowLowMedium
Timedifferent
1-3 Wochen30-120 min10-20 min daily45-90 min
Participantsdifferent
5-12 Interviews2-613-8
Formatdifferent
Workshop + asyncWorkshopAsyncWorkshop
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListObservation Notes, Improvement IdeasDaily Plan, Time Estimates, Review NotesImpact Map, Outcome Hypotheses, Delivery Options
Tagsno overlap
CustomerOutcomesNeeds
LeanObservationProcessOperations
PlanningTime managementProductivityOperations
OutcomesStrategyBehaviorPlanning
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