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| Criterion |  Product Discovery Jobs to Be Done |  Growth Funnel Analysis |  Product Strategy Impact Mapping |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Medium | Medium | High |
Timedifferent | 1-3 Wochen | 1-3 h | 45-90 min | 1-4 Wochen |
Participantsdifferent | 5-12 Interviews | 1-5 | 3-8 | 1-6 |
Formatdifferent | Workshop + async | Async | Workshop | Async |
Outputdifferent | Job Stories, Outcome Statements, Opportunity List | Funnel report, Drop-off analysis, Optimization hypotheses | Impact Map, Outcome Hypotheses, Delivery Options | Experiment results, Decision log, Learning summary |
Tagsno overlap | CustomerOutcomesNeeds | AnalyticsConversionGrowth | OutcomesStrategyBehaviorPlanning | ExperimentsGrowthAnalyticsValidation |