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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration of the Force Field Analysis working structure.
Decision Making
Force Field Analysis
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Paper illustration for OODA Loop.
Decision Making
OODA Loop
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.In change initiatives, supporting and restraining forces sit at the table at the same time. Force Field Analysis makes these tensions explicit and shows where change can be pushed forward by strengthening or relieving.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.In dynamic situations, decisions become outdated faster than they can be prepared. The OODA Loop holds observing, orienting, deciding, and acting together as a recurring rhythm so reaction does not slide into inertia.
Complexitydifferent
MediumLowLowMedium
Timedifferent
1-3 Wochen45-90 min1-2 h15-60 min je Zyklus
Participantsdifferent
5-12 Interviews3-122-81-8
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListForce Field Map, Change Levers, Risk NotesDIBB document, Belief list, Bet list, Learning reportSituation Assessment, Decision Loop, Action Updates
Tagsno overlap
CustomerOutcomesNeeds
ChangeDecisionStrategy
StrategyDecisionAssumptionsHypothesis
DecisionChangeLearningStrategy
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