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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration of the Force Field Analysis working structure.
Decision Making
Force Field Analysis
Anonymous individual judgments pass through feedback loops to form a distribution.
Decision Making
Delphi Method
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.In change initiatives, supporting and restraining forces sit at the table at the same time. Force Field Analysis makes these tensions explicit and shows where change can be pushed forward by strengthening or relieving.When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.
Complexitydifferent
MediumLowHighMedium
Timedifferent
1-3 Wochen45-90 min1-4 Wochen45-90 min
Participantsdifferent
5-12 Interviews3-126-30 Experten3-8
Formatdifferent
Workshop + asyncWorkshopAsyncWorkshop
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListForce Field Map, Change Levers, Risk NotesExpert Forecast, Consensus Range, Assumption NotesImpact Map, Outcome Hypotheses, Delivery Options
Tagsno overlap
CustomerOutcomesNeeds
ChangeDecisionStrategy
ForecastingExpertsDecisionStrategy
OutcomesStrategyBehaviorPlanning
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