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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration of Five-Minute VC Check with its method-specific working model.
Business Strategy
5-Minuten VC-Check
Paper illustration of a branching category tree with a highlighted search path and possible dead ends.
UX Research
Tree Testing
Paper illustration of Lean Startup with its method-specific working model.
Innovation
Lean Startup
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.The 5-Minute VC Check clarifies opportunities and strategic options at the earliest idea stage. It compares problem quality, customer willingness to pay, alternatives, differentiation, and market potential, and captures the result as a VC-check note, go/sharpen/park decision, and risk list.When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination.For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight.
Complexitydifferent
MediumLowMediumMedium
Timedifferent
1-3 Wochen5-15 min1-2 TageWochen bis Monate je Lernzyklus
Participantsdifferent
5-12 Interviews1-5Based on research question2-8
Formatdifferent
Workshop + asyncWorkshop + asyncAsyncWorkshop + async
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListVC-check note, Go/sharpen/park decision, Risk and assumption list, Next validation stepFindability Metrics, Path Analysis, Revised IAHypothesis list, MVPs, Learning reports, Pivot or persevere decision
Tagsno overlap
CustomerOutcomesNeeds
StartupValidationCompetition
Information architectureNavigationFindability
LeanStartupValidationMVP
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