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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Paper illustration of Hypothesis Prioritization Canvas with a method-specific labelled workspace.
Product Discovery
Hypothesis Prioritization Canvas
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric.When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.When many hypotheses compete for attention, it brings order to their learning sequence and importance. It separates problem, assumption, solution, and evidence. The result is captured as a prioritization canvas and a hypothesis backlog.
Complexitydifferent
MediumLowMediumMedium
Timedifferent
1-3 Wochen30-60 min1-2 h Setup, laufend60-90 min
Participantsdifferent
5-12 Interviews1-52-63-8
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListCompleted Experiment Canvas, Success MetricOpportunity Solution Tree, Experiment Backlog, Learning LogPrioritization Canvas, Hypothesis Backlog
Tagsno overlap
CustomerOutcomesNeeds
ExperimentsValidationDiscoveryHypothesis
DiscoveryOutcomesExperimentsOpportunity
ExperimentsPrioritizationDiscoveryHypothesis
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