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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
EventStorming on a long working surface: colored event cards form a business flow, friction points are marked, and a boundary separates different areas of responsibility.
Domain Modeling
EventStorming
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Paper illustration of Opportunity Scoring with its method-specific working model.
Product Discovery
Opportunity Scoring
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When a domain consists of many events, rules, and states, it creates a shared modeling space for the team. It bundles language, flows, and boundaries before domain knowledge fragments into siloed views.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.When opportunities need ranking by their effect, it makes importance and satisfaction directly comparable. It separates problem, assumption, solution, and evidence. The result is captured as an opportunity-score table and top outcomes.
Complexitysame
MediumMediumMediumMedium
Timedifferent
1-3 Wochen2-8 h30-60 min je Interview60-120 min
Participantsdifferent
5-12 Interviews5-125-12 Interviews3-6
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListEvent Timeline, Ubiquitous Language, Boundaries, Open QuestionsInterview Notes, Opportunity Themes, Customer QuotesOpportunity Score Table, Top Outcomes
Tagsno overlap
CustomerOutcomesNeeds
Domain-Driven DesignEventsDiscoveryWorkshop
DiscoveryInterviewsOpportunityCustomer
PrioritizationDiscoveryOutcomesNeeds
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