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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
EventStorming on a long working surface: colored event cards form a business flow, friction points are marked, and a boundary separates different areas of responsibility.
Domain Modeling
EventStorming
A paper-based illustration representing Kano Model with its core stages and visible working result.
Product Discovery
Kano Model
Paper illustration of Hypothesis Prioritization Canvas with a method-specific labelled workspace.
Product Discovery
Hypothesis Prioritization Canvas
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When a domain consists of many events, rules, and states, it creates a shared modeling space for the team. It bundles language, flows, and boundaries before domain knowledge fragments into siloed views.When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight.When many hypotheses compete for attention, it brings order to their learning sequence and importance. It separates problem, assumption, solution, and evidence. The result is captured as a prioritization canvas and a hypothesis backlog.
Complexitysame
MediumMediumMediumMedium
Timedifferent
1-3 Wochen2-8 h1-2 Tage60-90 min
Participantsdifferent
5-12 Interviews5-1210-503-8
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListEvent Timeline, Ubiquitous Language, Boundaries, Open QuestionsKano Matrix, Feature Classes, Priority ThemesPrioritization Canvas, Hypothesis Backlog
Tagsno overlap
CustomerOutcomesNeeds
Domain-Driven DesignEventsDiscoveryWorkshop
SatisfactionPrioritizationCustomer
ExperimentsPrioritizationDiscoveryHypothesis
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