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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
EventStorming on a long working surface: colored event cards form a business flow, friction points are marked, and a boundary separates different areas of responsibility.
Domain Modeling
EventStorming
Gap Analysis method illustration showing its working structure
Business Strategy
GAP Analysis
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When a domain consists of many events, rules, and states, it creates a shared modeling space for the team. It bundles language, flows, and boundaries before domain knowledge fragments into siloed views.GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.
Complexitysame
MediumMediumMediumMedium
Timedifferent
1-3 Wochen2-8 h1-3 h45-90 min
Participantsdifferent
5-12 Interviews5-122-83-8
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListEvent Timeline, Ubiquitous Language, Boundaries, Open QuestionsGap Matrix, Action Plan, Risk NotesImpact Map, Outcome Hypotheses, Delivery Options
Tagsno overlap
CustomerOutcomesNeeds
Domain-Driven DesignEventsDiscoveryWorkshop
StrategyAnalysisPlanning
OutcomesStrategyBehaviorPlanning
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