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| Criterion | ![]() Product Discovery Jobs to Be Done | ![]() Knowledge Modeling Event Modeling | ![]() Product Discovery Kano Model | ![]() Product Discovery Opportunity Scoring |
|---|---|---|---|---|
Purposedifferent | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | Event Modeling connects business workflows with commands, events, and views into one coherent mental model. It helps design behavior, UI, and technical slices from the same underlying logic. | When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight. | When opportunities need ranking by their effect, it makes importance and satisfaction directly comparable. It separates problem, assumption, solution, and evidence. The result is captured as an opportunity-score table and top outcomes. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 1-3 Wochen | 2-6 h | 1-2 Tage | 60-120 min |
Participantsdifferent | 5-12 Interviews | 2-8 | 10-50 | 3-6 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Job Stories, Outcome Statements, Opportunity List | Event Model, UI Flow, Commands, Read Models | Kano Matrix, Feature Classes, Priority Themes | Opportunity Score Table, Top Outcomes |
Tagsno overlap | CustomerOutcomesNeeds | EventsBlueprintDomain-Driven DesignBehavior | SatisfactionPrioritizationCustomer | PrioritizationDiscoveryOutcomesNeeds |



