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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
A paper-based illustration representing Event Modeling with its core stages and visible working result.
Knowledge Modeling
Event Modeling
A paper-based illustration representing Kano Model with its core stages and visible working result.
Product Discovery
Kano Model
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.Event Modeling connects business workflows with commands, events, and views into one coherent mental model. It helps design behavior, UI, and technical slices from the same underlying logic.When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.
Complexitysame
MediumMediumMediumMedium
Timedifferent
1-3 Wochen2-6 h1-2 Tage45-90 min
Participantsdifferent
5-12 Interviews2-810-503-8
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListEvent Model, UI Flow, Commands, Read ModelsKano Matrix, Feature Classes, Priority ThemesImpact Map, Outcome Hypotheses, Delivery Options
Tagsno overlap
CustomerOutcomesNeeds
EventsBlueprintDomain-Driven DesignBehavior
SatisfactionPrioritizationCustomer
OutcomesStrategyBehaviorPlanning
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