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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
A paper-based illustration representing Event Modeling with its core stages and visible working result.
Knowledge Modeling
Event Modeling
Paper illustration of GIST Planning with its method-specific working model.
Product Strategy
GIST Planning
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.Event Modeling connects business workflows with commands, events, and views into one coherent mental model. It helps design behavior, UI, and technical slices from the same underlying logic.GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list.When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.
Complexitysame
MediumMediumMediumMedium
Timedifferent
1-3 Wochen2-6 hWochen bis Monate je Goal1-2 h Setup, laufend
Participantsdifferent
5-12 Interviews2-83-102-6
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListEvent Model, UI Flow, Commands, Read ModelsGoals, Idea bank, Step-project list, Tasks, Learning reportsOpportunity Solution Tree, Experiment Backlog, Learning Log
Tagsno overlap
CustomerOutcomesNeeds
EventsBlueprintDomain-Driven DesignBehavior
RoadmapOutcomesPlanningExperiments
DiscoveryOutcomesExperimentsOpportunity
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