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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
A paper-based illustration representing Event Modeling with its core stages and visible working result.
Knowledge Modeling
Event Modeling
EventStorming on a long working surface: colored event cards form a business flow, friction points are marked, and a boundary separates different areas of responsibility.
Domain Modeling
EventStorming
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.Event Modeling connects business workflows with commands, events, and views into one coherent mental model. It helps design behavior, UI, and technical slices from the same underlying logic.When a domain consists of many events, rules, and states, it creates a shared modeling space for the team. It bundles language, flows, and boundaries before domain knowledge fragments into siloed views.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.
Complexitysame
MediumMediumMediumMedium
Timedifferent
1-3 Wochen2-6 h2-8 h30-60 min je Interview
Participantsdifferent
5-12 Interviews2-85-125-12 Interviews
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListEvent Model, UI Flow, Commands, Read ModelsEvent Timeline, Ubiquitous Language, Boundaries, Open QuestionsInterview Notes, Opportunity Themes, Customer Quotes
Tagsno overlap
CustomerOutcomesNeeds
EventsBlueprintDomain-Driven DesignBehavior
Domain-Driven DesignEventsDiscoveryWorkshop
DiscoveryInterviewsOpportunityCustomer
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