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| Criterion |  Product Discovery Jobs to Be Done |  UX Research Empathy Mapping |  Product Discovery Opportunity Solution Tree |  UX Research User Interviews |
|---|---|---|---|---|
Purposedifferent | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. |
Complexitydifferent | Medium | Low | Medium | Low |
Timedifferent | 1-3 Wochen | 30–60 min | 1-2 h Setup, laufend | 30–60 min per interview |
Participantsdifferent | 5-12 Interviews | 4-8 | 2-6 | 1 participant per interview |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Job Stories, Outcome Statements, Opportunity List | Empathy Map, Assumptions List, Research Gaps | Opportunity Solution Tree, Experiment Backlog, Learning Log | Interview Notes, Themes, Insight Summary |
Tagsno overlap | CustomerOutcomesNeeds | SynthesisQualitativeWorkshop | DiscoveryOutcomesExperimentsOpportunity | QualitativeResearchCustomerDiscovery |