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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Empathy Mapping
UX Research
Empathy Mapping
Gemba Walk workspace showing the question, observations, and next decision.
Operations
Gemba Walk
Paper illustration for Kaizen Event.
Operations
Kaizen Event
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When there is uncertainty about the real course of a process, the method brings observation to the place where work happens. It combines perception, follow-up questions, and process knowledge so decisions rest on actual workflows instead of assumptions.For a tightly scoped process segment with noticeable waste, the method bundles shared energy for change. It suits situations that call for fast learning loops and visible adjustments.
Complexitydifferent
MediumLowLowMedium
Timedifferent
1-3 Wochen30–60 min30-120 min0.5-5 Tage
Participantsdifferent
5-12 Interviews4-82-64-10
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListEmpathy Map, Assumptions List, Research GapsObservation Notes, Improvement IdeasKaizen Charter, Waste List, Improvement Experiments, Standard Work Update
Tagsno overlap
CustomerOutcomesNeeds
SynthesisQualitativeWorkshop
LeanObservationProcessOperations
LeanContinuous improvementOperations
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