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| Criterion |  Product Discovery Jobs to Be Done |  UX Research Empathy Mapping |  UX Design Customer Journey Canvas |  UX Research Customer Journey Mapping |
|---|---|---|---|---|
Purposedifferent | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. |
Complexitydifferent | Medium | Low | Medium | Medium |
Timedifferent | 1-3 Wochen | 30–60 min | 1-3 h | 2-4 h |
Participantsdifferent | 5-12 Interviews | 4-8 | 3-10 | 4-10 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop |
Outputdifferent | Job Stories, Outcome Statements, Opportunity List | Empathy Map, Assumptions List, Research Gaps | Customer Journey Canvas, Pain Points, Experience Opportunities | Journey Map, Pain-point List, Opportunity Backlog |
Tagsno overlap | CustomerOutcomesNeeds | SynthesisQualitativeWorkshop | JourneyCustomerService designCanvas | JourneyServiceService design |