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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration for Causal Factor Analysis.
Operations
Causal Factor Analysis
Paper illustration for Current Reality Tree
Systems Thinking
Current Reality Tree
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.For an event with a complicated course, the method breaks down the contributing factors along the timeline. It shows how conditions, decisions, and reactions together produce a course of events.A Current Reality Tree condenses many symptoms into a few causal chains. The method makes visible which core problems drive several negative effects at once.
Complexitydifferent
MediumLowHighHigh
Timedifferent
1-3 Wochen30–60 min2-6 h2-6 h
Participantsdifferent
5-12 Interviews4-83-103-8
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListEmpathy Map, Assumptions List, Research GapsEvent Timeline, Causal Factor Chart, Cause List, Corrective ActionsCurrent Reality Tree, Core Problems, Intervention Ideas
Tagsno overlap
CustomerOutcomesNeeds
SynthesisQualitativeWorkshop
CausalityIncidentRoot causeTimeline
Systems thinkingRoot causeConstraintsCausality
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