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| Criterion |  Product Discovery Jobs to Be Done |  UX Research Empathy Mapping |  Facilitation Alignment Mapping |  Facilitation Consensus Workshop |
|---|---|---|---|---|
Purposedifferent | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. | When a group needs a solid decision without outvoting individual factions, a Consensus Workshop creates a negotiable common ground. It makes agreement, reservations, and open tensions discussable at the same time. |
Complexitydifferent | Medium | Low | Medium | Medium |
Timedifferent | 1-3 Wochen | 30–60 min | 1-2 h | 1-3 h |
Participantsdifferent | 5-12 Interviews | 4-8 | 4-12 | 5-30 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop |
Outputdifferent | Job Stories, Outcome Statements, Opportunity List | Empathy Map, Assumptions List, Research Gaps | Alignment Map, Open Issues, Decision Questions | Consensus Clusters, Theme Titles, Priority Areas |
Tagsno overlap | CustomerOutcomesNeeds | SynthesisQualitativeWorkshop | AlignmentStakeholdersStrategyFacilitation | FacilitationConsensusWorkshopAlignment |