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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration of shared options, independently placed voting dots, and a highlighted shortlist.
Facilitation
Dot Voting
Paper illustration of a Test Card with four fields for hypothesis, test, metric, and success threshold.
Product Discovery
Test Card
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When a workshop has produced too many options and the group needs to condense quickly, dot voting makes preferences visible in a short time. It bundles individual votes into a solid signal for the next selection.The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.
Complexitydifferent
MediumLowLowMedium
Timedifferent
1-3 Wochen5-15 min20-35 min1-5 Tage
Participantsdifferent
5-12 Interviews3-201-5Nutzertraffic
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncAsync
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListRanked list, Consensus signal, ShortlistTest Card with a pre-set thresholdClick Data, Interest Signal, Learning Decision
Tagsno overlap
CustomerOutcomesNeeds
FacilitationVotingConsensusPrioritization
ExperimentsValidationDiscoveryHypothesis
ValidationExperimentsDemandDiscovery
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