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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Anonymous individual judgments pass through feedback loops to form a distribution.
Decision Making
Delphi Method
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.
Complexitydifferent
MediumLowHighLow
Timedifferent
1-3 Wochen1-2 h1-4 Wochen45-90 min
Participantsdifferent
5-12 Interviews2-86-30 Experten2-8
Formatdifferent
Workshop + asyncWorkshop + asyncAsyncWorkshop + async
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListDIBB document, Belief list, Bet list, Learning reportExpert Forecast, Consensus Range, Assumption NotesAssumption List, Critical Assumptions, Learning Plan
Tagsno overlap
CustomerOutcomesNeeds
StrategyDecisionAssumptionsHypothesis
ForecastingExpertsDecisionStrategy
AssumptionsRiskDecisionDiscovery
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