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Criterion
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration for Diary Study.
UX Research
Diary Study
Paper illustration of a Test Card with four fields for hypothesis, test, metric, and success threshold.
Product Discovery
Test Card
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Purposedifferent
When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory.The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success.When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric.
Complexitydifferent
MediumMediumLowLow
Timedifferent
1-3 Wochen1-4 Wochen20-35 min30-60 min
Participantsdifferent
5-12 Interviews5-201-51-5
Formatdifferent
Workshop + asyncAsyncWorkshop + asyncWorkshop + async
Outputdifferent
Job Stories, Outcome Statements, Opportunity ListDiary Entries, Longitudinal Patterns, Experience TimelineTest Card with a pre-set thresholdCompleted Experiment Canvas, Success Metric
Tagsno overlap
CustomerOutcomesNeeds
UX researchTrackingBehavior
ExperimentsValidationDiscoveryHypothesis
ExperimentsValidationDiscoveryHypothesis
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