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| Criterion | ![]() Product Discovery Jobs to Be Done | ![]() UX Research Diary Study | ![]() Product Discovery Opportunity Solution Tree | ![]() Product Discovery Opportunity Interview |
|---|---|---|---|---|
Purposedifferent | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory. | When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 1-3 Wochen | 1-4 Wochen | 1-2 h Setup, laufend | 30-60 min je Interview |
Participantsdifferent | 5-12 Interviews | 5-20 | 2-6 | 5-12 Interviews |
Formatdifferent | Workshop + async | Async | Workshop + async | Workshop + async |
Outputdifferent | Job Stories, Outcome Statements, Opportunity List | Diary Entries, Longitudinal Patterns, Experience Timeline | Opportunity Solution Tree, Experiment Backlog, Learning Log | Interview Notes, Opportunity Themes, Customer Quotes |
Tagsno overlap | CustomerOutcomesNeeds | UX researchTrackingBehavior | DiscoveryOutcomesExperimentsOpportunity | DiscoveryInterviewsOpportunityCustomer |



